Social Media Marketing

Chapter 1 How Social Media Will Impact Marketing Media

Chapter 2 Social Media Marketing: Evolution and Change

Chapter 4 Lifecycle of Information on the Web: Implications for Aggregator Sites

Chapter 5 Shadow Side of Social Media Marketing: A User’s Perspective

Chapter 6 Exploring the Relationship Between Perceived Benefits and Social Media Brands Using Discriminant Analysis

Chapter 7 The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y Social Media Use Intention and Information Sharing

Chapter 8 Decoding Digital Consumer Feedback: Customer Intelligence Insights Through Unstructured Data Mining

Chapter 9 Social Media Marketing, Corporate Social Responsibility, and Social Change in India

Chapter 10 The Future of Social CRM

Chapter 11 Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in US and Indian Companies

Chapter 12 Influence of Social Media Marketing on Health Care and Automobile Sectors in India

Chapter 13 A Critical Analysis of Consumer Protection in Social Media Selling with Reference to Information Disclosures

Chapter 14 Portea: Social Media Applications

Chapter 15 Qwikcilver’s Experience: Why Social Marketing Drove Digital Gifting Growth in India