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Mendeley readers
| Chapter title |
Storytelling in Advertising
|
|---|---|
| Chapter number | 7 |
| Book title |
Storytelling
|
| Published by |
Springer, Berlin, Heidelberg, January 2005
|
| DOI | 10.1007/3-540-27116-3_7 |
| Book ISBNs |
978-3-54-023501-9, 978-3-54-027116-1
|
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 1 | 11% |
| Student > Ph. D. Student | 1 | 11% |
| Student > Master | 1 | 11% |
| Researcher | 1 | 11% |
| Student > Postgraduate | 1 | 11% |
| Other | 0 | 0% |
| Unknown | 4 | 44% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 22% |
| Environmental Science | 1 | 11% |
| Economics, Econometrics and Finance | 1 | 11% |
| Social Sciences | 1 | 11% |
| Unknown | 4 | 44% |