You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Branding Through Storytelling
|
|---|---|
| Chapter number | 1 |
| Book title |
Storytelling
|
| Published by |
Springer, Berlin, Heidelberg, January 2005
|
| DOI | 10.1007/3-540-27116-3_1 |
| Book ISBNs |
978-3-54-023501-9, 978-3-54-027116-1
|
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 15 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 3 | 20% |
| Student > Master | 3 | 20% |
| Lecturer > Senior Lecturer | 2 | 13% |
| Student > Bachelor | 1 | 7% |
| Researcher | 1 | 7% |
| Other | 0 | 0% |
| Unknown | 5 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 3 | 20% |
| Social Sciences | 3 | 20% |
| Business, Management and Accounting | 2 | 13% |
| Nursing and Health Professions | 1 | 7% |
| Engineering | 1 | 7% |
| Other | 0 | 0% |
| Unknown | 5 | 33% |