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| Chapter title |
Einführung
|
|---|---|
| Chapter number | 1 |
| Book title |
Marktforschung
|
| Published by |
Gabler, January 2010
|
| DOI | 10.1007/978-3-8349-8565-1_1 |
| Book ISBNs |
978-3-83-491379-1, 978-3-83-498565-1
|
| Authors |
Alfred Kuß, Martin Eisend |