You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Grundlagen
|
|---|---|
| Chapter number | 2 |
| Book title |
Marktforschung
|
| Published by |
Gabler, January 2010
|
| DOI | 10.1007/978-3-8349-8565-1_2 |
| Book ISBNs |
978-3-83-491379-1, 978-3-83-498565-1
|
| Authors |
Alfred Kuß, Martin Eisend |