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X Demographics
Mendeley readers
Chapter title |
Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers
|
---|---|
Chapter number | 3 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer International Publishing, July 2015
|
DOI | 10.1007/978-3-319-20182-5_3 |
Book ISBNs |
978-3-31-920181-8, 978-3-31-920182-5
|
Authors |
Yao, Wei, Baumann, Chris, Tan, Lay Peng, Wei Yao, Chris Baumann, Lay Peng Tan |
Editors |
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Science communicators (journalists, bloggers, editors) | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Australia | 1 | 6% |
Unknown | 15 | 94% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 3 | 19% |
Student > Ph. D. Student | 2 | 13% |
Student > Master | 2 | 13% |
Student > Doctoral Student | 1 | 6% |
Librarian | 1 | 6% |
Other | 1 | 6% |
Unknown | 6 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 19% |
Economics, Econometrics and Finance | 2 | 13% |
Chemical Engineering | 1 | 6% |
Linguistics | 1 | 6% |
Environmental Science | 1 | 6% |
Other | 2 | 13% |
Unknown | 6 | 38% |