Advances in National Brand and Private Label Marketing

Chapter 1 Improving Sales of Private Labels in Store

Chapter 2 Understanding What Motivates German Consumers to Participate in FMCGs Online Communities: Implications for National Brands and Private Labels

Chapter 3 Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

Chapter 4 Buying of Private Labels Across Categories: How Far Is too far?

Chapter 5 Memory for Private Label Versus National Brand in Feature Advertising

Chapter 6 Implementation of the Product Life Cycle Concept in Private Label Management: Focus on the Growth Stage

Chapter 7 Are National Brands More Promotion Elastic Than Store Brands?

Chapter 8 The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels

Chapter 9 Does PLB Name Really Matter for Retailers? A Case of Negative Publicity

Chapter 10 Private Labels and National Brands: A Comparison Within Brand Extension

Chapter 11 The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands

Chapter 12 A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain

Chapter 13 Extending the Retail Brand to Non-traditional Products

Chapter 14 Marketing Terminology Around Private Labels

Chapter 15 Impacts of the Production of Private Labels on Food Retailing and Its Suppliers in Hungary

Chapter 16 The PLs Role in Spanish FMCG Sustainable Markets: An (Almost and So Far) Missed Opportunity?

Chapter 17 Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach

Chapter 18 Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness

Chapter 19 Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More?

Chapter 20 The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

Chapter 21 The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cultural Context