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Chapter title |
Theoretische Grundlegung
|
---|---|
Chapter number | 2 |
Book title |
Die Relevanz der Gastronomie als Instrument der Markenkommunikation
|
Published by |
Gabler, January 2009
|
DOI | 10.1007/978-3-8349-9468-4_2 |
Book ISBNs |
978-3-83-491663-1, 978-3-83-499468-4
|
Authors |
Markus Zeller |