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Chapter title |
CRM-Prozesskompetenz im Planspiel erlernen
|
---|---|
Chapter number | 26 |
Book title |
Effektives Customer Relationship Management
|
Published by |
Gabler, January 2008
|
DOI | 10.1007/978-3-8349-9874-3_26 |
Book ISBNs |
978-3-83-490415-7, 978-3-83-499874-3
|
Authors |
Stefan Helmke, Matthias Uebel, Tobias Wunsch |