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Title |
Scaling the Tail: Managing Profitable Growth in Emerging Markets
|
---|---|
Published by |
Palgrave Macmillan US, January 2015
|
DOI | 10.1057/9781137538598 |
ISBNs |
978-1-349-57200-7, 978-1-137-53859-8
|
Authors |
Park, Seung Ho, Ungson, Gerardo R., Cosgrove, Andrew |