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The Butterfly Effect in Competitive Markets

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Cover of 'The Butterfly Effect in Competitive Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Chaos in Markets
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    Chapter 2 Reasoned Action and Planned Behavior
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    Chapter 3 Managing Market Shifts
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    Chapter 4 Market Trend Analysis
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    Chapter 5 Consumer Value Management
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    Chapter 6 Darwinism in the Marketplace
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    Chapter 7 Business Growth and Local Effects
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    Chapter 8 Sustainable Marketing
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    Chapter 9 Social Psychology of Consumers
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    Chapter 10 Challenges of the Butterfly Effect
Attention for Chapter 1: Chaos in Markets
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