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The Butterfly Effect in Competitive Markets

Overview of attention for book
The Butterfly Effect in Competitive Markets
Palgrave Macmillan UK

Table of Contents

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    Book Overview
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    Chapter 1 Chaos in Markets
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    Chapter 2 Reasoned Action and Planned Behavior
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    Chapter 3 Managing Market Shifts
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    Chapter 4 Market Trend Analysis
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    Chapter 5 Consumer Value Management
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    Chapter 6 Darwinism in the Marketplace
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    Chapter 7 Business Growth and Local Effects
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    Chapter 8 Sustainable Marketing
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    Chapter 9 Social Psychology of Consumers
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    Chapter 10 Challenges of the Butterfly Effect
Attention for Chapter 7: Business Growth and Local Effects
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Summary
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Chapter title
Business Growth and Local Effects
Chapter number 7
Book title
The Butterfly Effect in Competitive Markets
Published by
Palgrave Macmillan, London, January 2015
DOI 10.1057/9781137434975_7
Book ISBNs
978-1-349-49312-8, 978-1-137-43497-5
Authors

Rajagopal

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