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Product Policy and Management

Overview of attention for book
Cover of 'Product Policy and Management'

Table of Contents

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    Book Overview
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    Chapter 1 The Product in Theory and Practice
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    Chapter 2 Product Planning
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    Chapter 3 Marketing Strategy and Product Policy
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    Chapter 4 Identifying Market Opportunities
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    Chapter 5 Product Management
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    Chapter 6 The New-Product Development Process
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    Chapter 7 The Generation and Evaluation of New-Product Ideas
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    Chapter 8 New-Product Design and Technical Development
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    Chapter 9 Commercialisation and Beyond
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    Chapter 10 American Motors Corporation — A Case Study in Product Policy
Attention for Chapter 1: The Product in Theory and Practice
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Citations

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