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| Chapter title |
American Motors Corporation — A Case Study in Product Policy
|
|---|---|
| Chapter number | 10 |
| Book title |
Product Policy and Management
|
| Published by |
Palgrave, London, January 1976
|
| DOI | 10.1007/978-1-349-15655-9_10 |
| Book ISBNs |
978-0-333-19288-7, 978-1-349-15655-9
|
| Authors |
Michael J. Baker, Ronald McTavish, Baker, Michael J., McTavish, Ronald |