Table of Contents

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   Book Overview
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   Chapter 1 The opportunity knocks
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   Chapter 2 Jingle all the way
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   Chapter 3 What the movies did for us
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   Chapter 4 What is sonic?
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   Chapter 5 The sciency bit
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   Chapter 6 The three elements of sound
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   Chapter 7 Part one: conclusion
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   Chapter 8 A historical perspective
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    Chapter 9 Brand and its symbols
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    Chapter 10 McBrands
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    Chapter 11 The essence of brand is belief
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    Chapter 12 Turning beliefs into brands
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    Chapter 13 Generating belief - the greatest story ever told
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    Chapter 14 Any belief can become a brand
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    Chapter 15 Definition of a brand
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    Chapter 16 Branding
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    Chapter 17 Part two: conclusion
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    Chapter 18 The sonic branding engine
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    Chapter 19 Brand brief
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    Chapter 20 Creative learning
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    Chapter 21 Moodboards
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    Chapter 22 Identity
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    Chapter 23 Sonic language
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    Chapter 24 Sonic guidelines
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    Chapter 25 Sonic logo
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    Chapter 26 Technical considerations
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    Chapter 27 Experience