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Sonic Branding

Overview of attention for book
Attention for Chapter 1: The opportunity knocks
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Chapter title
The opportunity knocks
Chapter number 1
Book title
Sonic Branding
Published by
Palgrave Macmillan, London, January 2003
DOI 10.1057/9780230503267_1
Book ISBNs
978-1-349-50977-5, 978-0-230-50326-7
Authors

Daniel M. Jackson, Paul Fulberg, Jackson, Daniel M., Fulberg, Paul