International Brand Management of Chinese Companies
Springer Science & Business Media
Chapter title |
The Chinese way of international brand management
|
---|---|
Chapter number | 6 |
Book title |
International Brand Management of Chinese Companies
|
Published by |
Physica-Verlag HD, January 2008
|
DOI | 10.1007/978-3-7908-2030-0_6 |
Book ISBNs |
978-3-79-082029-4, 978-3-79-082030-0
|
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Postgraduate | 2 | 50% |
Student > Bachelor | 1 | 25% |
Student > Master | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 50% |
Unspecified | 1 | 25% |
Social Sciences | 1 | 25% |