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International Brand Management of Chinese Companies

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Attention for Chapter 3: The who is who of Chinese branded companies
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Chapter title
The who is who of Chinese branded companies
Chapter number 3
Book title
International Brand Management of Chinese Companies
Published by
Physica-Verlag HD, January 2008
DOI 10.1007/978-3-7908-2030-0_3
Book ISBNs
978-3-79-082029-4, 978-3-79-082030-0