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| Chapter title |
New Challenges
|
|---|---|
| Chapter number | 8 |
| Book title |
Brand Avatar
|
| Published by |
Palgrave Macmillan, London, January 2009
|
| DOI | 10.1057/9780230233713_8 |
| Book ISBNs |
978-1-349-29999-7, 978-0-230-23371-3
|
| Authors |
Alycia de Mesa |