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Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Emergence and Characteristics of Virtual Worlds
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    Chapter 3 The Culture of Virtual World Users
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    Chapter 4 The Emergence of Business within Virtual Worlds
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    Chapter 5 The Virtual Worlds of Proprietary Brands
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    Chapter 6 Success Stories
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    Chapter 7 Failure Stories
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    Chapter 8 New Challenges
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    Chapter 9 The Futurist’s Review
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    Chapter 10 Virtual World Companion Guide
Attention for Chapter 4: The Emergence of Business within Virtual Worlds
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Summary
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Chapter title
The Emergence of Business within Virtual Worlds
Chapter number 4
Book title
Brand Avatar
Published by
Palgrave Macmillan, London, January 2009
DOI 10.1057/9780230233713_4
Book ISBNs
978-1-349-29999-7, 978-0-230-23371-3
Authors

Alycia de Mesa

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