You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
| Chapter title |
Integrated Marketing Communications
|
|---|---|
| Chapter number | 5 |
| Book title |
Travel Marketing, Tourism Economics and the Airline Product
|
| Published by |
Springer, Cham, January 2018
|
| DOI | 10.1007/978-3-319-49849-2_5 |
| Book ISBNs |
978-3-31-949848-5, 978-3-31-949849-2
|
| Authors |
Mark Anthony Camilleri |
X Demographics
The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| India | 1 | 14% |
| United Kingdom | 1 | 14% |
| Unknown | 5 | 71% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 57% |
| Scientists | 3 | 43% |
Mendeley readers
The data shown below were compiled from readership statistics for 243 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 243 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 30 | 12% |
| Unspecified | 24 | 10% |
| Student > Master | 15 | 6% |
| Student > Ph. D. Student | 7 | 3% |
| Researcher | 5 | 2% |
| Other | 17 | 7% |
| Unknown | 145 | 60% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 24 | 10% |
| Business, Management and Accounting | 22 | 9% |
| Social Sciences | 11 | 5% |
| Economics, Econometrics and Finance | 8 | 3% |
| Engineering | 5 | 2% |
| Other | 24 | 10% |
| Unknown | 149 | 61% |