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Boundary Spanning Elements and the Marketing Function in Organizations

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Cover of 'Boundary Spanning Elements and the Marketing Function in Organizations'

Table of Contents

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    Book Overview
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    Chapter 1 Managing Boundary Spanning Elements: An Introduction
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    Chapter 2 Customer Cyberbullying: The Experiences of India’s International-Facing Call Centre Agents
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    Chapter 3 A Study of Service Worker Burnout in Russia
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    Chapter 4 Drivers of Salesperson’s Customer Orientation: A Work Value Perspective
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    Chapter 5 Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling
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    Chapter 6 The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job Satisfaction Among Salespersons: An Empirical Study
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    Chapter 7 Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms
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    Chapter 8 Customer Responses to Service Failure and Recovery Experiences
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    Chapter 9 Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain
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    Chapter 10 Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations
Attention for Chapter 9: Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain
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