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Advances in Global Marketing

Overview of attention for book
Cover of 'Advances in Global Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 International Marketing Research: A State-of-the-Art Review and the Way Forward
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    Chapter 2 ‘Lean Start-Up’ Practices: Initial Internationalization and Evolving Business Models
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    Chapter 3 Reverse Internationalization: A Review and Suggestions for Future Research
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    Chapter 4 The Roles of INVs and Their Agents in the Organization of Marketing Tasks
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    Chapter 5 Home Country Institutional Agents (HCIAs) as Boundary Spanners Supporting SME Internationalization
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    Chapter 6 Exploring Informal and Formal Learning Activities as Enablers of Learning-by-Exporting in Small and Medium Sized Firms
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    Chapter 7 Strengthening Innovation for Greater Exporting: A Strategic Path for Developing Country Firms
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    Chapter 8 Antecedents, Marketing Capabilities Contingencies and Performance Consequences of Innovative Imitation Orientation: A Resource Orchestration Perspective
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    Chapter 9 Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience
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    Chapter 10 Face Concerns and Purchase Intentions: A Cross-Cultural Perspective
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    Chapter 11 The VCW-Value Creation Wheel: A Framework for Market Selection and Global Growth
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    Chapter 12 Market Withdrawal, International Orientation and International Marketing: Effects on SME Performance in Foreign Markets
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    Chapter 13 Integration Mechanisms as Enablers of International Standardized Strategies
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    Chapter 14 Patterns of SME’s Marketing Mix Combinations and Their Characteristics in Export Markets
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    Chapter 15 Global Sourcing Strategy: An Evolution in Global Production and Sourcing Rationalization
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    Chapter 16 Foreignness in Export and Import Social Relationships: The Liability of Psychic Distance
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    Chapter 17 International Franchising Relationships
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    Chapter 18 Intercultural Service Encounters (ICSEs): Challenges and Opportunities for International Services Marketers
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    Chapter 19 Ethics, Sustainability, and Culture: A Review and Directions for Research
Attention for Chapter 11: The VCW-Value Creation Wheel: A Framework for Market Selection and Global Growth
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Citations

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Readers on

mendeley
8 Mendeley
Summary Dimensions citations
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Chapter title
The VCW-Value Creation Wheel: A Framework for Market Selection and Global Growth
Chapter number 11
Book title
Advances in Global Marketing
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-61385-7_11
Book ISBNs
978-3-31-961384-0, 978-3-31-961385-7
Authors

Luís Filipe Lages, Vânia Fonseca, Miguel Paulino

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 8 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 25%
Student > Doctoral Student 1 13%
Lecturer > Senior Lecturer 1 13%
Student > Ph. D. Student 1 13%
Student > Master 1 13%
Other 0 0%
Unknown 2 25%
Readers by discipline Count As %
Business, Management and Accounting 3 38%
Agricultural and Biological Sciences 1 13%
Medicine and Dentistry 1 13%
Unknown 3 38%

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