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| Chapter title |
Problemstellung und Forschungsdefizit sowie Teststimulus
|
|---|---|
| Chapter number | 1 |
| Book title |
Werbeerfolg von 2D- und 3D-Kinowerbung
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-20277-4_1 |
| Book ISBNs |
978-3-65-820276-7, 978-3-65-820277-4
|
| Authors |
Sven Hildebrandt |