You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Operationalisierung der Werbeziele
|
|---|---|
| Chapter number | 9 |
| Book title |
Werbeerfolg von 2D- und 3D-Kinowerbung
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-20277-4_9 |
| Book ISBNs |
978-3-65-820276-7, 978-3-65-820277-4
|
| Authors |
Sven Hildebrandt |