Chapter 1 Introduction

Chapter 2 Conceptualizing the Field. Consuming the Other, Marketing Difference

Chapter 3 On Decomposing the ‘Thick’ and the ‘Thin’ for Measuring Cosmopolitanism in Multicultural Marketplaces: Why Unpacking the Foreign and Global Aspects of Cosmopolitanism Matters

Chapter 5 Global Brands and Cosmopolitanism: Building Cosmopolitan Attitudes Through Global Consumers in São Paulo

Chapter 6 Cosmopolitanism and Its Sociomaterial Construction in the Servicescape

Chapter 7 Cosmopolitan and Non-cosmopolitan Surfaces

Chapter 8 Becoming Morally Cosmopolitan: The Interplay of Inner–Outer Moral Commitments in the Marketplace

Chapter 9 ‘Festivals Implicate Others’: Framing Cosmopolitan Encounters at a European Festival

Chapter 10 Buying the Nation and Beyond: Discursive Dilemmas in Debates around Cosmopolitan Consumption

Chapter 11 Will Consumer Cosmopolitanism Save the World? Should It?

Chapter 12 Hopelessly Adrift? Cosmopolitanism, Global Citizenship, and Moral Commitment