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Cosmopolitanism, Markets, and Consumption

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Cover of 'Cosmopolitanism, Markets, and Consumption'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Conceptualizing the Field. Consuming the Other, Marketing Difference
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    Chapter 3 On Decomposing the ‘Thick’ and the ‘Thin’ for Measuring Cosmopolitanism in Multicultural Marketplaces: Why Unpacking the Foreign and Global Aspects of Cosmopolitanism Matters
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    Chapter 4 Aesthetico-cultural Cosmopolitanism: A New Kind of ‘Good Taste’ Among French Youth
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    Chapter 5 Global Brands and Cosmopolitanism: Building Cosmopolitan Attitudes Through Global Consumers in São Paulo
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    Chapter 6 Cosmopolitanism and Its Sociomaterial Construction in the Servicescape
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    Chapter 7 Cosmopolitan and Non-cosmopolitan Surfaces
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    Chapter 8 Becoming Morally Cosmopolitan: The Interplay of Inner–Outer Moral Commitments in the Marketplace
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    Chapter 9 ‘Festivals Implicate Others’: Framing Cosmopolitan Encounters at a European Festival
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    Chapter 10 Buying the Nation and Beyond: Discursive Dilemmas in Debates around Cosmopolitan Consumption
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    Chapter 11 Will Consumer Cosmopolitanism Save the World? Should It?
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    Chapter 12 Hopelessly Adrift? Cosmopolitanism, Global Citizenship, and Moral Commitment
Attention for Chapter 5: Global Brands and Cosmopolitanism: Building Cosmopolitan Attitudes Through Global Consumers in São Paulo
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Citations

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3 Mendeley
Summary Dimensions citations
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Chapter title
Global Brands and Cosmopolitanism: Building Cosmopolitan Attitudes Through Global Consumers in São Paulo
Chapter number 5
Book title
Cosmopolitanism, Markets, and Consumption
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-64179-9_5
Book ISBNs
978-3-31-964178-2, 978-3-31-964179-9
Authors

Viviane Riegel

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 33%
Unknown 2 67%
Readers by discipline Count As %
Unspecified 1 33%
Unknown 2 67%

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