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| Chapter title |
IAT Measurement Method to Evaluate Emotional Aspects of Brand Perception—A Pilot Study
|
|---|---|
| Chapter number | 19 |
| Book title |
Information Systems and Neuroscience
|
| Published by |
Springer, Cham, January 2018
|
| DOI | 10.1007/978-3-319-67431-5_19 |
| Book ISBNs |
978-3-31-967430-8, 978-3-31-967431-5
|
| Authors |
Harald Kindermann, Melanie Schreiner |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 2 | 18% |
| Unspecified | 1 | 9% |
| Student > Doctoral Student | 1 | 9% |
| Student > Bachelor | 1 | 9% |
| Student > Ph. D. Student | 1 | 9% |
| Other | 1 | 9% |
| Unknown | 4 | 36% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 2 | 18% |
| Business, Management and Accounting | 2 | 18% |
| Unspecified | 1 | 9% |
| Computer Science | 1 | 9% |
| Social Sciences | 1 | 9% |
| Other | 0 | 0% |
| Unknown | 4 | 36% |