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Social Media Marketing in China mit WeChat

Overview of attention for book
Attention for Chapter 1: Einführung
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Chapter title
Einführung
Chapter number 1
Book title
Social Media Marketing in China mit WeChat
Published by
Springer Gabler, Wiesbaden, January 2018
DOI 10.1007/978-3-658-17497-2_1
Book ISBNs
978-3-65-817496-5, 978-3-65-817497-2
Authors

Yinyuan Liu

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 33%
Unknown 2 67%
Readers by discipline Count As %
Computer Science 1 33%
Unknown 2 67%