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| Chapter title |
Nutzen von WeChat für europäische Unternehmen
|
|---|---|
| Chapter number | 12 |
| Book title |
Social Media Marketing in China mit WeChat
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-17497-2_12 |
| Book ISBNs |
978-3-65-817496-5, 978-3-65-817497-2
|
| Authors |
Yinyuan Liu |