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| Chapter title |
Getting it Right
|
|---|---|
| Chapter number | 8 |
| Book title |
The Power of Customer Misbehavior
|
| Published by |
Palgrave Macmillan, London, January 2014
|
| DOI | 10.1057/9781137348920_8 |
| Book ISBNs |
978-1-349-46779-2, 978-1-137-34892-0
|
| Authors |
Michael Fisher, Martin Abbott, Kalle Lyytinen |