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Mendeley readers
Chapter title |
The Passive Shopping Stage: Keeping in Mind Brand Encounters
|
---|---|
Chapter number | 5 |
Book title |
Advances in Advertising Research (Vol. 1)
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-6006-1_5 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Anca C. Micu, Micu, Anca C. |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Engineering | 1 | 100% |