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Mendeley readers
Chapter title |
Developing a Classification of Motivations for Consumers’ Online Brand-Related Activities
|
---|---|
Chapter number | 16 |
Book title |
Advances in Advertising Research (Vol. 1)
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-6006-1_16 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Daan G. Muntinga, Marjolein Moorman, Edith G. Smit, Muntinga, Daan G., Moorman, Marjolein, Smit, Edith G. |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 33% |
Student > Master | 2 | 33% |
Student > Postgraduate | 1 | 17% |
Unspecified | 1 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 50% |
Arts and Humanities | 1 | 17% |
Unspecified | 1 | 17% |
Economics, Econometrics and Finance | 1 | 17% |