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Timeline
Mendeley readers
Title |
Advances in Advertising Research (Vol. 1)
|
---|---|
Published by |
Springer-Verlag, June 2010
|
DOI | 10.1007/978-3-8349-6006-1 |
ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Editors |
Terlutter, Ralf, Diehl, Sandra, Okazaki, Shintaro |
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 1 | 5% |
Unknown | 18 | 95% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 8 | 42% |
Student > Bachelor | 5 | 26% |
Student > Ph. D. Student | 3 | 16% |
Student > Doctoral Student | 2 | 11% |
Other | 1 | 5% |
Other | 0 | 0% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 10 | 53% |
Social Sciences | 4 | 21% |
Economics, Econometrics and Finance | 3 | 16% |
Psychology | 1 | 5% |
Computer Science | 1 | 5% |
Other | 0 | 0% |