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Cross Cultural Issues in Consumer Science and Consumer Psychology

Overview of attention for book
Cover of 'Cross Cultural Issues in Consumer Science and Consumer Psychology'

Table of Contents

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    Book Overview
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    Chapter 1 Advancing Our Understanding of Cross-Cultural Issues in Consumer Science and Consumer Psychology
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    Chapter 2 Culture at the Country Level
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    Chapter 3 Putting the Pieces Together: Culture and the Person
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    Chapter 4 Culture and Consumer Behavior
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    Chapter 5 Is It Culture? A Pragmatic Approach to Cross-Cultural Analysis
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    Chapter 6 Positive and Negative Sentiments Towards Other Nations
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    Chapter 7 Country-of-Origin Effects
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    Chapter 8 Culture and Branding
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    Chapter 9 Subsistence Marketplaces at the Confluence of Culture, Poverty, and Low Literacy: Materially Poor but Relationally Rich?
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    Chapter 10 Methodological Issues in Cross-Cultural Research
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    Chapter 11 Multilevel Cultural Issues
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    Chapter 12 Erratum
Attention for Chapter 4: Culture and Consumer Behavior
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