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Cross Cultural Issues in Consumer Science and Consumer Psychology

Overview of attention for book
Attention for Chapter 7: Country-of-Origin Effects
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1 X user

Citations

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58 Mendeley
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Chapter title
Country-of-Origin Effects
Chapter number 7
Book title
Cross Cultural Issues in Consumer Science and Consumer Psychology
Published by
Springer, Cham, January 2017
DOI 10.1007/978-3-319-65091-3_7
Book ISBNs
978-3-31-965090-6, 978-3-31-965091-3
Authors

Katharina Petra Zeugner-Roth, Zeugner-Roth, Katharina Petra

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 58 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
India 1 2%
Vietnam 1 2%
Unknown 56 97%

Demographic breakdown

Readers by professional status Count As %
Student > Master 14 24%
Student > Ph. D. Student 11 19%
Researcher 6 10%
Student > Doctoral Student 3 5%
Professor > Associate Professor 3 5%
Other 8 14%
Unknown 13 22%
Readers by discipline Count As %
Business, Management and Accounting 30 52%
Economics, Econometrics and Finance 6 10%
Social Sciences 4 7%
Arts and Humanities 1 2%
Psychology 1 2%
Other 3 5%
Unknown 13 22%