Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA
Article in Journal of Business Research (September 2023)
The most recent citing publications are shown below. View all 9 publications that cite this research output on Dimensions.
Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity
Article in Psychology and Marketing (August 2022)
How political identity and attitudinal spillover matter for consumption of place: Evidence from winter migrants in the United States
Article in Journal of Consumer Behaviour (April 2022)