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The Global Corporate Brand Book

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Attention for Chapter 16: Corporate social responsibility
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Chapter title
Corporate social responsibility
Chapter number 16
Book title
The Global Corporate Brand Book
Published by
Palgrave Macmillan, London, January 2009
DOI 10.1057/9780230239456_16
Book ISBNs
978-1-349-54551-3, 978-0-230-23945-6
Authors

Michael Morley