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Mendeley readers
| Chapter title |
The role of public relations in brand building
|
|---|---|
| Chapter number | 18 |
| Book title |
The Global Corporate Brand Book
|
| Published by |
Palgrave Macmillan, London, January 2009
|
| DOI | 10.1057/9780230239456_18 |
| Book ISBNs |
978-1-349-54551-3, 978-0-230-23945-6
|
| Authors |
Michael Morley |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 7 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 2 | 29% |
| Student > Bachelor | 2 | 29% |
| Lecturer | 1 | 14% |
| Lecturer > Senior Lecturer | 1 | 14% |
| Unknown | 1 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 43% |
| Social Sciences | 1 | 14% |
| Engineering | 1 | 14% |
| Design | 1 | 14% |
| Unknown | 1 | 14% |