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Hit Brands

Overview of attention for book
Cover of 'Hit Brands'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The History of Music and Brand Relationships
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    Chapter 3 Music as Identity
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    Chapter 4 Case Studies for Music as Identity
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    Chapter 5 Music as Engagement
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    Chapter 6 Case Studies for Music as Engagement
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    Chapter 7 Music as Currency
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    Chapter 8 Case Studies for Music as Currency
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    Chapter 9 The Future
Attention for Chapter 2: The History of Music and Brand Relationships
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