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| Chapter title |
Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
Hit Brands
|
| Published by |
Palgrave Macmillan, London, January 2013
|
| DOI | 10.1057/9781137271488_1 |
| Book ISBNs |
978-1-349-44459-5, 978-1-137-27148-8
|
| Authors |
Daniel M. Jackson, Richard Jankovich, Eric Sheinkop, David Marcus, Jackson, Daniel M., Jankovich, Richard, Sheinkop, Eric, Marcus, David |