↓ Skip to main content
What is this page? Embed badge

Social Media Marketing

Overview of attention for book
Cover of 'Social Media Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Surviving the Customer
  3. Altmetric Badge
    Chapter 2 Zero-Sum Games in Traditional Marketing
  4. Altmetric Badge
    Chapter 3 The Prisoner’s Dilemma and the Emergence of Cooperation
  5. Altmetric Badge
    Chapter 4 Consumer Revolt and the Rising Cost of Defection
  6. Altmetric Badge
    Chapter 5 Sustaining Marketer-Consumer Cooperation through Coordination Games
  7. Altmetric Badge
    Chapter 6 Crowdsourcing and Schelling’s Theory of Self-Command
  8. Altmetric Badge
    Chapter 7 Content Popularity and Spence’s Theory of Costly Signaling
  9. Altmetric Badge
    Chapter 8 Kapferer’s Prism and the Shifting Ground of Brand Identity
  10. Altmetric Badge
    Chapter 9 Maxwell’s Demon and the Dwindling Supply of Consumer Attention
Attention for Chapter 1: Surviving the Customer
Altmetric Badge

Citations

dimensions_citation
17 Dimensions

Readers on

mendeley
7 Mendeley
Summary Dimensions citations
So far, Dimensions has found 17 publications that cite this research output.

17

The most recent citing publications are shown below. View all 17 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.