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Mendeley readers
| Chapter title |
Kapferer’s Prism and the Shifting Ground of Brand Identity
|
|---|---|
| Chapter number | 8 |
| Book title |
Social Media Marketing
|
| Published by |
Springer, Berlin, Heidelberg, January 2010
|
| DOI | 10.1007/978-3-642-13299-5_8 |
| Book ISBNs |
978-3-64-213298-8, 978-3-64-213299-5
|
| Authors |
Eric Anderson |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 15 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 13% |
| Lecturer > Senior Lecturer | 1 | 7% |
| Lecturer | 1 | 7% |
| Student > Bachelor | 1 | 7% |
| Student > Doctoral Student | 1 | 7% |
| Other | 2 | 13% |
| Unknown | 7 | 47% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 40% |
| Computer Science | 1 | 7% |
| Agricultural and Biological Sciences | 1 | 7% |
| Unknown | 7 | 47% |