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Chapter title |
Idea Generation in the Consumer Business at Henkel
|
---|---|
Chapter number | 21 |
Book title |
Management of the Fuzzy Front End of Innovation
|
Published by |
Springer, Cham, January 2014
|
DOI | 10.1007/978-3-319-01056-4_21 |
Book ISBNs |
978-3-31-901055-7, 978-3-31-901056-4
|
Authors |
Thomas Müller-Kirschbaum, Juan Carlos Wuhrmann, Müller-Kirschbaum, Thomas, Wuhrmann, Juan Carlos |