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Online Growth Options for Retailers

Overview of attention for book
Cover of 'Online Growth Options for Retailers'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institutional Pressure? (Essay 1)
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    Chapter 3 Foreign Market Selection of Online Retailers – A Pathdependent Perspective on Influence Factors (Essay 2)
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    Chapter 4 Internationalization Speed of Online Retailers – A Resource‐based Perspective on the Influence Factors (Essay 3)
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    Chapter 5 Overall Conclusions
Attention for Chapter 2: Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institutional Pressure? (Essay 1)
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