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Online Growth Options for Retailers

Overview of attention for book
Attention for Chapter 2: Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institutional Pressure? (Essay 1)
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Chapter title
Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institutional Pressure? (Essay 1)
Chapter number 2
Book title
Online Growth Options for Retailers
Published by
Springer Gabler, Wiesbaden, January 2017
DOI 10.1007/978-3-658-18215-1_2
Book ISBNs
978-3-65-818214-4, 978-3-65-818215-1
Authors

Matthias Schu

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 100%
Student > Ph. D. Student 1 100%
Readers by discipline Count As %
Business, Management and Accounting 2 200%