Attention for Chapter 30:
The Selling Power of Customer-Generated Product Reviews: the Matching Effect Between Consumers’ Cognitive Needs and Persuasive Message Types
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Chapter title |
The Selling Power of Customer-Generated Product Reviews: the Matching Effect Between Consumers’ Cognitive Needs and Persuasive Message Types
|
Chapter number |
30 |
Book title |
Thriving in a New World Economy
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24148-7_30 |
Book ISBNs |
978-3-31-924146-3, 978-3-31-924148-7
|
Authors |
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
22 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Researcher |
3 |
14% |
Lecturer > Senior Lecturer |
2 |
9% |
Student > Master |
2 |
9% |
Lecturer |
1 |
5% |
Unspecified |
1 |
5% |
Other |
2 |
9% |
Unknown |
11 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
6 |
27% |
Unspecified |
1 |
5% |
Psychology |
1 |
5% |
Social Sciences |
1 |
5% |
Engineering |
1 |
5% |
Other |
0 |
0% |
Unknown |
12 |
55% |