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Chapter title |
The Franchisor/Franchisee Relationship: How can this Relationship be Strengthened from the Franchisees’ Perspective?
|
---|---|
Chapter number | 2 |
Book title |
Thriving in a New World Economy
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24148-7_2 |
Book ISBNs |
978-3-31-924146-3, 978-3-31-924148-7
|
Authors |
Mimi Rickard |