Social Computing, Behavioral-Cultural Modeling and Prediction
Springer, Cham
Chapter title |
Big Data-Driven Marketing: How Machine Learning Outperforms Marketers’ Gut-Feeling
|
---|---|
Chapter number | 45 |
Book title |
Social Computing, Behavioral-Cultural Modeling and Prediction
|
Published by |
Springer, Cham, April 2014
|
DOI | 10.1007/978-3-319-05579-4_45 |
Book ISBNs |
978-3-31-905578-7, 978-3-31-905579-4
|
Authors |
Pål Sundsøy, Johannes Bjelland, Asif M. Iqbal, Alex “Sandy” Pentland, Yves-Alexandre de Montjoye |
Country | Count | As % |
---|---|---|
United States | 2 | 1% |
Austria | 1 | <1% |
Malaysia | 1 | <1% |
Canada | 1 | <1% |
Kenya | 1 | <1% |
Unknown | 176 | 97% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 43 | 24% |
Student > Ph. D. Student | 27 | 15% |
Student > Bachelor | 20 | 11% |
Researcher | 16 | 9% |
Student > Doctoral Student | 11 | 6% |
Other | 29 | 16% |
Unknown | 36 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 56 | 31% |
Computer Science | 38 | 21% |
Social Sciences | 12 | 7% |
Engineering | 8 | 4% |
Economics, Econometrics and Finance | 6 | 3% |
Other | 23 | 13% |
Unknown | 39 | 21% |