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Mendeley readers
| Chapter title |
Big Data-Driven Marketing: How Machine Learning Outperforms Marketers’ Gut-Feeling
|
|---|---|
| Chapter number | 45 |
| Book title |
Social Computing, Behavioral-Cultural Modeling and Prediction
|
| Published by |
Springer, Cham, April 2014
|
| DOI | 10.1007/978-3-319-05579-4_45 |
| Book ISBNs |
978-3-31-905578-7, 978-3-31-905579-4
|
| Authors |
Pål Sundsøy, Johannes Bjelland, Asif M. Iqbal, Alex “Sandy” Pentland, Yves-Alexandre de Montjoye |
Mendeley readers
The data shown below were compiled from readership statistics for 176 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 1% |
| Austria | 1 | <1% |
| Malaysia | 1 | <1% |
| Canada | 1 | <1% |
| Kenya | 1 | <1% |
| Unknown | 170 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 42 | 24% |
| Student > Ph. D. Student | 27 | 15% |
| Student > Bachelor | 20 | 11% |
| Researcher | 16 | 9% |
| Student > Doctoral Student | 11 | 6% |
| Other | 28 | 16% |
| Unknown | 32 | 18% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 55 | 31% |
| Computer Science | 38 | 22% |
| Social Sciences | 12 | 7% |
| Engineering | 8 | 5% |
| Economics, Econometrics and Finance | 6 | 3% |
| Other | 22 | 13% |
| Unknown | 35 | 20% |